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Britain’s networkers add £9,000 to new businesses every year
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Britain’s top networkers are bringing almost £9,000 in new business each year to their employers, according to a recent research. A study by Orange and Everywoman has found that 10% of the British workforce count themselves as ‘super-networkers’ who are
convinced that their interaction contributes a third to the overall performance of their company.
This compares to the average worker, who believes that networking contributes just a fifth of total performance. On average, the survey found that ‘super-networkers’ bring £8,930 per year in new business to their firm, contributing £22.1bn to the British economy.
“This research demonstrates just how important networking has become to women and the British economy, despite the aversion from much of the workforce towards it,” said Karen Gill, director of Everywoman. “With 20% of women estimating their networking activities contribute to over 50% of their business each year, we need to encourage the other half of the population that networking is a useful business tool.”
Additionally, black women are also leading the way in terms of using technology to build contacts, with 32% using text messaging more than they did a year ago.
Surprisingly, the study found that small businesses employ nearly three times as many ‘super-networkers’ as large companies.
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