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2012 Olympic Logo Unveiled
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THE LOGO for the 2012 Olympics and Paralympics has been unveiled in a starstudded ceremony in London.
The jagged emblem, based on the date 2012, comes in a series of shades of pink, blue, green and orange and will evolve in the run-up to the Games.
The word London and the Olympic rings are included in the first two digits of the new logo. |
"This is the vision at the very heart of our brand," said London 2012 organising committee chairman Seb Coe.
The jagged logo for the London 2012 Olympics has attracted a barrage of criticism, with thousands signing an online petition calling for it to be scrapped.
As if that wasn't bad enough, animated footage of the logo was removed from the London 2012 Olympic Web site amid claims that it could trigger epileptic seizures.
The video clip shows a diver plunging into a pool as part of a campaign to promote the jagged Olympic logo, a graffiti-like blow-up of the number 2012 in a range of colours including hot pink and electric blue.
A London 2012 spokeswoman said the concerns surrounded a four-second piece of animation shown at the logo's launch on Monday and recorded by broadcasters.
She emphasised that it was not the logo itself which was the focus of health worries.
"This concerns a short piece of animation which we used as part of the logo launch event and not the actual logo," she said.
"It was a diver diving into a pool which had multi-colour ripple effects."
Critics of the emblem have described it as "hideous", while organisers called it powerful and modern.
The clip's removal follows comments by Professor Graham Harding, an expert in clinical neuro-physiology who developed a test used to measure photo-sensitivity levels in animated TV material.
"The logo should not be shown on TV at all at the moment," Prof Harding told the BBC.
"It fails [the] Harding FPA machine test which is the machine the television industry uses to test images."
He said the footage did not comply with regulatory guidelines.
Charity Epilepsy Action noted there had been reports that people had seizures while watching the animated footage.
The BBC reported that a listener had rung its London radio station to say he and his girlfriend had suffered seizures while watching it.
The logo cost £400,000 and took a year to develop. The London 2012 Web site says: "The new emblem is dynamic, modern and flexible.
"It will work with new technology and across traditional and new media networks."
Critics have said it resembles a "monkey on the toilet" or a "broken swastika."
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