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AFRICAN ECHO & MONEYGRAM SIGN SPONSORSHIP DEAL
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African Echo and MoneyGram International have signed an historic sponsorship deal that will see the two companies working closely together for the next twelve months.
Over the coming year, MoneyGram will sponsor the postage of every single African Echo subscriber providing that they are based, or are living in the United Kingdom.
The objective of the deal is to increase awareness for both companies within the African communities in Britain. It will allow African Echo to double its readership potential by developing a large and loyal subscriptions base, and give access to people in the regions who wouldn’t normally be able to get regular copies of the
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Michael Gibbon, MoneyGram’s Marketing Manager for the UK and Ireland |
Michael Gibbon, MoneyGram’s Marketing Manager for the UK and Ireland said: “We decided to become associated with the newspaper because we believe that African Echo will help to reinforce the MoneyGram brand name within the UK’s pan-African communities.” “It is hoped that this initial association with what is fast becoming the premier newspaper for African expatriates in Britain, will lead to other such arrangements over the coming years.”
African Echo is currently advising potential readers to send in their subscription request by using the form in the newspaper, or submit their details online.
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