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TOURISM management and marketing concerns from the continent will be show casing Africa's marvellous people, culture and vegetation as the London Excel exhibition centre hosts the world's largest travel market exhibition from the 12-15th of November 2007.

World Travel Market is a business to business exhibition that was initiated to bring together the world's various destinations on to one platform.

It is a unique opportunity for the whole global travel trade industry to meet, network, negotiate, conduct business and stay abreast with the latest developments in the travel industry. WTM provides a quality audience intent on conducting vital business through networking, gathering information, negotiating and contracting.

Major travel destinations in Africa such as Morocco, Egypt, Kenya, South Africa, The Gambia as well as emerging destinations such as Ghana, Mali, Ethiopia will let professionals in the industry as well as the public know why they should visit these destinations.

Independent research shows that an astonishing £28 billion of business gets down at the exhibition.

Eighty-seven per cent of last year's participants went home thinking the WTM was a compulsory event in the global travel and tourism itinerary.

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