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Suffer For Better!
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SUFFERING and aspiring to stand on that base to achieve their goals is the motto of most talented underground acts. 'Suffer For Better' is a Birmingham-based promotion and management outfit. One of its main aims is to dig out the buried talents who seem to have hung hope of realizing their dreams and facilitate their bloom. Through introductions as stage openers many unknown acts have been established as a name to reckon with in their chosen genres.
Suffer For Better was established by Maxine Richards in 2001 after realizing the needs and wants of helpless underground black artists in the United Kingdom. Scratching on a bare floor with no financial foundation, Maxine singlehandedly forged forward as much to introduce despair artists to the arcs of the mainstream. |
To date the outfit has continued to work with young unknown black acts through various genres of musical recordings (especially reggae and African styles) and dancing. Maxine Richards, an African dance teacher, actress, singer/songwriter, freelance journalist and script-writer, under Suffer For Better, sacrifices time, strength and ideas in striving to see the daylight of talented black youths she grooms.
Dealing with essential paper works to safe guard royalties and rights, Suffer For Better maintains and builds links with journalists and well-established impresario outfits to break the mainstream barriers thus establishing hope for the backstage acts.
Maxine Richards' creative interests in black heritage erupted a media and publishing initiative as part of Suffer For Better's own delivery for the bicentenary. The idea is a publication of a black reference manual where the true black origin would be divulged. The anticipated 100- page A4 sized full colour nostalgic and present day black history manual will extensively touch the slave trade, Africa's background and the acclaim of the cradle of humanity. Reparation, views, reviews and news on the various aspects of the bicentenary would as well take a huge portion in the manual.
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